How To Stand Out As A Business / Store Online!

Going online simply means shocasing your products or service  digitally for people across the globe online.

Means to do these are, by blog,  website,  or social media platforms.

Presently it’s  estimated that we have about 3.010 billion internet users, which means as a business or service provider you won’t want to miss the opportunity of selling to this onliners.

How you make money is by getting the right attention for conversion.  .

In a nutshell, the reason why you have a blog,  website,  or social media platforms is to get attention of onliners for your conversion.

With lot of contents online,  getting attention of people becomes harder everyday because there are tons of contents to be consumed by onliners, which  are lots of distraction if you don’t have good content to get their attention.

Most people that go online wants to be entertained, even it’s an education contents they will still like to be entertained while the get the message, this simply means the more you are able to mix entertainment with your content the better for you.

Types of contens

Video and Audio and Image contents.

Videos :  For you to get attention for posting videos,  your video must standout and must be consistent,  about  it.

To get a good result, you might think in the rhem of posting your personalized  animation video or  might need to be making a short movie about your product or service. Of course, to stand out,  you will have to get best equipments and manpower from exclusive writer, to actors ,custom made kind of editing, to mention a few.

You must be consistent about this to get the conversion that you want.

Audios :  Audios that you will use as content can be inform of podcasts, there are tons of podcasts already, for a great conversion for you,  as you are dealing with audios,  you might need great sound engineers,  whom will help you create realistic personalized sounds to mix with your audio content, this will definitely make you standout,  if consistent. but when you check the cost which entails time,  equipment and manpower needed you will realize it is almost impossible to keep up and keep it fresh for the right conversion.

Image :  images that you will use as content can be inform of photos or illustrstion cartoons. To stand out using photos will need bunch of people man power like camera man,  writers,  models, locations and equipments,  these set of people will have to be professionals to really help you create content that will strike attention in pool of different contents,  in other words this will cost you a lot to be consistent about the quality and contextual images.

Illustrations first of all,  for the fact that you are using illustration as a content,  already you stood out. Illustration as an image seems to be the best fit to help you stand out,   strike attention and give you conversion.

Illustrations are funny cartoons that will help you deliver your message and give you conversion

why is it the best? 

Entertainment –

For contents to be massively consumed online, it will need a bit of entertainment,  this,  illustration does even without texts.

Consistency- It seems to be the only one you can be consistent about,  because you don’t need load of man power,  just an artist to help you tailor the cartoons always to your onliners.

Branding – An illustrator can help you create a unique style , which will make your illustrations stand out from other illustrations online,  a good example is mail chimps illustration styles.

Consumption – It will be easier for consumption,  because it’s mostly relieving images,  not stressful ones for onliners to see,  read and digest and easier to save.

Trying to stand out online?

 

 

Delivery – It is easier for you to get a good delivery, for incase you want changes,  you just need to talk to the artist and they will make a good delivery for you.

Ask us how to help you with illustrations Here

 

How to grow my business online in Nigeria and overseas.

A clue to beat your competition

Although we are core into art, but we will like to make you see why our service is as important for your business like cash is.

With the help of online presence, a lot of businesses have been able reach more prospects and make more profits.

Being online is easy and not easy. Easy because you can jump into it, not easy because you need to be relevant. Remember, as easy as it is for you to put your business online so it is for your competitors to be online, so therefore, you might still not be benefiting from your online presence, when there is a lot of competition.

There are so many ways to put your business online, you can use your own platform, that is: own your website or use other people’s platform such as social media platforms, e-commerce website,, popular website listings.

All these are means you could use to put your business online.

Why would you want to put your online? 

in Nigeria, it’s population is about 200 million people,

According to Google: In 2018, Nigeria had 92.3 million internet users. This figure is projected to grow to 187.8 million internet users in 2023. The internet penetration amounted to 47.1 percent of the population in 2018 and is set to reach 84.5 percent in 2023.

The statistics above simply say there will be more people with more engagements online as of 2023.

Now the problem for businesses to really make it online despite given that there will be more onliners will be getting the onliners attention, by then the game will be, the more attention you can get the more money you’re likely to make within your competition.

How do you grab attention online? 

The real question is how do you get attention with the means we wrote above, that is: website, social media platform, e-commerce website, listing sites .

well, here we will tell you what works and what doesn’t.

Getting attention with your website:

  1. SEO your business website
  2. Start a blog

SEO simple means search engine optimization, that is: ability for your website to be found when searched for your service or product.

example: if you type in Google Search engine that you want to buy cloths in Nigeria and the search engine brings Jumia, this is because Junia has optimized themselve to be able to come up on Google when such things are searched for.

when you have active readers, you have people’s attention and when you have attention, people are likely to buy.

Blog is a page you post writeups about your service or product every now and then. By posting something on your blog you tend to have more readers , and this you can SEO each time you post.

example : what you are reading now is our blog.

Getting attention with social media  platforms:

  1. Through your posts.
  2. Through advertising your posts.

Social media posts are updates of content you put out through your social media handle to engage those following you on the platforms, there are platforms like facebook page, instagram, twitter and many more, social media platforms with a lot of accounts are best for you to open an account as a business , when there are a lot of active accounts and you post something attracting, you will get followers, when you get followers, you already having an attention, and when you have attention, you are likely to sell.

Advertising your posts : almost all social media platforms with lot of active followers give chance of advertising each post. Advertising your content gives you opportunity to get attention of your non followers.

Getting attention with E-commerce website:

  1. Listing your business or service on e-commerce website.
  2. promoting your product or service on e-commerce site.

Listing your business or service on e-commerce site. E-commerce website are mostly very popular with lot people visit to either purchase a product or service, as a business or service provider, you can create an account, list on these websites and easily make sales or get hired.

Examples are Jumia Or Jiji.

Promoting your product or service on e-commerce website : With a lot of sellers or listings on an e-commerce you will need promotion as for your account to get more attention from the e-commerce site visitors, because won’t want to scroll down much on the website so the one that appears first to them after search is what they will go for. If you have a good product or service on this sites, you will want to promote to get adequate attention.

Getting attention by listing your webite:

  • Listing your business or service on a popular website.
  • promoting your product or service on popular site.

Listing websites are usually popular, they are directory.

Businesses with websites in a particular geographical area usually join these websites for easy visibility .

Promoting your website on listing website Just like e-cimmerce website you need promotion on these websites for impatience visitors.

What’s common about all these means?

the common thing about all these means is content. You need to have great content to keep attention of your website visitor of your followers on social media platforms .

What is content?

Contents are what you write, upload on your website or social media platforms for some interest of engaging your visitors.

Content can be in form of write up like this very post, can be inform of pics , video or illustrations.

CONTINUATION COMING SOON

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